Advertising and Marketing
National magazine and newspaper ads for Macy’s “Color Talks” spring fashion campaign.
Extensive newspaper advertising campaign for Clinique cosmetics at Macy’s. Doubletruck and full-page ad shown. This campaign was included in an issue of Retail Ad World—The Best in Retail Advertising, Marketing, and Promotion.
Donna Karan hosiery’s “The Nudes” campaign (newspaper and magazine).
“Christmas in the Garden” campaign graphic for Smith & Hawken’s holiday season. Graphic was applied to all marketing materials, throughout all channels of communication.
Marketing piece for Athleta, the women’s athletic wear and fashion brand. This trifold mailer offered a special promotional discount to credit card holders.
Marketing materials for Donald Pippin’s Pocket Opera. Project included a complete rebranding and redesign of all visual communications. Five-fold self-mailing seasonal brochure, tickets, and postcard shown here.
Marketing pieces for Indigo Digital Presses. Concept incorporates their signature rainbow visual with imagery of traditional printing items.
Color-in outreach postcard for eScrip school funding program. Children were invited to color the card and submit it for consideration in a coloring contest.
Trifold brochure for “Macy’s By Appointment,” Macy’s personal shopping service.
In-store signage for Smith & Hawken’s summer lounging furniture sale. This large-scale piece—an “invigorating” technical challenge—was displayed on metal garden structures inside every Smith & Hawken store entrance.